Member Retention through Communications, Part 2

In part one of this episode, we discussed why it’s important for your association to create and present content in an engaging way using your members’ desired communications channels. But, how do you determine what types of information they want and how they want to receive it? Carl Good, vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), shares ways to keep your pulse on what members are doing.