• Member Retention through Communications, Part 1

    The ability to communicate effectively can have a significant impact on whether or not members of your association understand all that you offer. Carl Good, vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), shares key strategies that associations can implement to ensure information reaches the right members at the right time. Effective, timely communication not only engages members, but encourages them to continue investing in your association.

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