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Business Icon Robert L. Johnson on Turning Passion for a Cause into Association Revenue

Associations have long struggled to find the perfect balance between advancing their lobbying and advocacy efforts and boosting their bottom line. Business icon Robert L. Johnson explores how personal passion for a cause can be used to strike the right mix.
Keywords: Advocacy, BET, Cause, Constituents, Digital Communications, Fundraising, Lobbying, marketing, Monetization, National Cable & Telecommunications Association
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