Association Adviser

Best practices, news and leadership strategies for association professionals.


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Demonstrating Relevance to Your Members

How can you demonstrate to your members that an association membership is more valuable than ever? Steve Smith, CEO of the American Academy of Hospice and Palliative Medicine; Jenny Matthews, executive director of the Tennessee Society of Association Executives; and Annette Homan, deputy executive director of the Risk and Insurance Management Society Inc., weigh in on what perspectives, messaging, and programming has worked to retain and grow their associations’ membership.
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