Creating Worthwhile Programming for CEO Members
C-level association members, especially CEOs, shoulder responsibilities on a different level than non-C- level members. Their schedules are managed very carefully and they cannot participate in association programming unless the benefit is crystal clear. Associations that serve them face the challenge of providing networking and access to powerful speakers to people who are often already the most connected and experienced person in the room, but still want to improve their business operations, company growth and regional economy further.
Katie Nadeau of the Minnesota Business Partnership talks about how their organization strives to provide a meaningful membership experience for some of the busiest employees in the world by organizing peer-to- peer meetings and high-level speakers for CEOs and their support staff.